Technical understanding
4+ years as a full-stack engineer in B2B SaaS. I understand how software is built, tested, released, and improved.
What I bring
Technical enough to understand systems, human enough to improve them.
Product thinking
Experience with user journeys, A/B tests, feature launches, customer feedback, and product experiments.
People insight
Background in structured one-on-one work, interviews, facilitation, and understanding user needs.
Ownership & coordination
Experience coordinating projects, teams, contractors, stakeholders, and ambiguous tasks from idea to outcome.
Selected work
A few examples across product, systems, customers, and ownership.
These projects connect software delivery, user understanding, product decisions, and practical execution.
Built and sold around 200 embroidery kits, managing product concept, customer feedback, website, packaging, contractors, sales points, and communication.
- Entrepreneurship
- Customer discovery
- Product ownership
- Brand
Researched AI tools, helped integrate OpenAI API, connected HubSpot workflows, and supported launch of a lead-generation experience that captured approximately 3,000 prospects.
- OpenAI API
- HubSpot
- Lead generation
- Product delivery
Improved product flows that reduced repetitive manual actions and made invoice setup more consistent through placeholders, default data, and product logic.
- Product logic
- UX
- Internal tools
- Workflow improvement
Helped move annotations from small pop-ups into a persistent side panel, improving clarity and usability for users working with website feedback.
- UX
- Product thinking
- Frontend
- Collaboration
Understanding people through structured conversations
Conducted 100+ structured individual sessions as a psychologist, building strong skills in listening, asking precise questions, identifying patterns, and helping people clarify needs.
- Research
- Listening
- Facilitation
- People insight
Ways I can contribute
Useful in roles that need clarity across functions.
Product & Delivery
Project coordination, delivery planning, stakeholder communication, release support, risk tracking.
UX & Product Discovery
User interviews, journey analysis, hypotheses, usability thinking, customer feedback synthesis.
People & Operations
Structured communication, coordination, feedback collection, internal process improvement.
Digital Platforms & QA
Platform understanding, cross-functional troubleshooting, quality thinking, workflow testing, and practical technical communication.
About
A path through people, products, and systems.
My path has moved through software engineering, entrepreneurship, psychology, and product thinking. At first glance, these may seem like different directions, but the common thread is the same: I’m interested in how people interact with systems, where things become confusing or painful, and how to make them clearer, kinder, and more useful.
I spent 4+ years as a full-stack engineer in a US B2B SaaS startup, where I worked on product features, integrations, AI-powered tools, experiments, and customer-facing workflows. Later, I built my own physical product, AYAY, which taught me ownership, customer discovery, packaging, sales, and operations.
Today, I’m exploring roles where I can combine technical understanding, product thinking, user empathy, and structured execution.
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